"In publicity, you're either born with it or not. It's a certain talent where you are able to spot the 'it' factor of what you're representing, see the bigger picture and shine a new light on what needs to garner visibility and attention," says Avo. This affirmative attitude and unquestionable talent that he possesses is exactly what fostered the opening of his PR firm in 2003, initially a one-man endeavor that has grown steadily into a boutique entertainment publicity firm. Avo has since worked with talent that includes Janice Dickinson, Princess Ann Claire, and Katherine Bailess. He has also collaborated with many corporate clients such as Fendi, Trashy Lingerie, and UPN.

With the opening of Gaudy PR Beverly Hills, some may see it as a challenging feat to place a publicity firm amongst the world's top-tiered companies. however, assuming Avo's track record, GAUDY PR will indefinitely manage to shine brighter than any diamond one may find on Rodeo Drive.